DESIGNING THINGS
Design Director with experience in
Art Direction, Brand Identity, Creative Strategy and Content Production.
Hola, my name is Crystal and I'm a Design Director with 12+ years of experience. I've had the opportunity of leading and working alongside various teams including; art directors, copywriters, designers, video editors and music producers. I've worked with experiential and social design agencies with primary focuses in e-commerce, fintech, hospitality and non-profit industries.
01
Strategy
Experience working with creative and media strategists to optimize creative based on audience insights, platform best practices and performance metrics.
02
Design
Creative Direction, Digital Design Systems, UX/UI, Motion Design, Brand Identity, 360 Campaign Development, Print Production
03
Content
Art Direction, Editorial, 3D / Motion Graphics, Photography, Videography, Video Editing, Production Design, Set Design, Sound Design
